Deliver your programs beautifully, without fighting your tech.
Mallory designs, builds, and maintains automated systems that keep memberships, bookings, courses, and payments running smoothly so you can focus on your clients instead of your tools.
You didn’t start your business to babysit software.
Most of Mallory’s clients are smart, successful entrepreneurs who are completely over trying to duct-tape their tools together. If that’s you, you’re in the right place.
- You’re moving from 1:1 work to a course or membership and the tech feels overwhelming.
- You have multiple “systems” that don’t talk to each other and you’re not sure what’s connected to what.
- You love creating content but hate figuring out the plumbing that delivers it.
- Every new offer requires a new checkout, automation, or integration that steals your time.
- You’ve hired “experts” before and wound up with half-finished projects or missed deadlines.
- You’re worried that if something breaks, no one on your team will know how to fix it.
Everything behind the scenes that makes your business feel effortless.
From custom objects in your CRM to beautiful membership experiences in WordPress, Plum Crazy Automation connects all the moving parts so your clients feel cared for and your team can finally breathe.
Memberships, courses & full LMS builds
Tiered access, trials, evergreen and cohort programs, progress tracking, certificates, and student dashboards built in Ontraport or WordPress.
Retreats, rooms, and complex logistics
Systems for events, retreats, room bookings, and inventory that stay perfectly in sync with your CRM and don’t require a color-coded spreadsheet and a prayer.
Payments, data architecture & integrations
Payment plans, upsells, dunning, custom objects, and integrations using APIs, webhooks, and Zapier – all mapped so you actually understand what’s happening.
Can your systems do this? Mallory’s can.
These are just a few of the systems Mallory has built. Each one solves a messy real-world problem with an elegant backend that keeps data organized and teams happy.
Member + guest event management
Room bookings without spreadsheet chaos
University-level LMS in Ontraport
Start small or build the whole system – your choice.
Every project begins with clarity. You can start with a System Map only, or roll straight into a build and ongoing care plan. No hidden costs, no surprise invoices.
- 60-minute strategy call to review goals and tools
- Written or video map of your ideal system
- Prioritized backlog you can hand to any implementer
- Fixed-scope builds with clear milestones
- Ontraport, Keap, WordPress, Memberium, LearnDash, WooCommerce
- Progress updates and Loom walkthroughs along the way
- Monthly priority list and office-hours call
- Monitoring, small tweaks, and quick fixes
- New automations and experiments as you grow
Simple, transparent, and built around your business.
Free consultation
We meet for about an hour to dig into your goals, offers, and current tools so we know what problem we’re actually solving.
System Map
Mallory creates a visual and written plan that shows how contacts, offers, payments, and content will flow through your systems.
Build sprint
Your automations, objects, membership site, and dashboards are built on an agreed timeline, with progress updates along the way.
Launch & care
You get training videos, 30 days of support after launch, and the option to continue on a care plan or come back for future projects.
“A critical partner in our automation and CRM plan.”
Who is Mallory? Mallory Balnis is the founder of Plum Crazy Automation. She has more than 15 years of experience with email marketing automation and membership sites, and is a certified expert with Ontraport, Keap, Memberium, and more.
She’s helped dozens of business owners create and grow beautiful, fully automated membership sites and programs, helping them reach a positive ROI as quickly as possible.
Working with Plum Crazy means no hidden costs, complete transparency, and the work getting done on time. You get the empowerment of understanding your systems without the pressure of maintaining everything yourself.
By next week, you could have a complete System Map in your hands.
Your next launch, membership, or retreat doesn’t have to be another tech headache. Start with one conversation and walk away with a plan that makes sense.
“I highly value Mallory’s expertise and strategic advice. Her solution-focused and ‘can do’ approach makes working with her fun, easy, and very effective. Mallory is my go-to expert for automation.”
Meriflor Toneatto
CEO + Founder, Power With Soul Inc.