Helping entrepreneurs manage and grow their online courses and memberships

Our mission is to help you get rid of the technical frustrations that come with running an online business to give you more time doing the things you love!

We can help you with your e-learning platform, your WordPress site, and your CRM and marketing automation processes

Plum Crazy Automation helps busy entrepreneurs with all of their marketing automation woes, with a focus on people creating online courses and membership sites. We help you build out all the technical crap that you have to deal with when creating an online business, like:

  • Website design that you can actually make changes to yourself
  • Setting up a CRM that makes sense for YOU
  • Setting up automated email processes to make content delivery and customer fulfillment easy
  • Making your website and your CRM system talk to each other
  • Integrating an online store into all your existing systems

You can work with us on a per-project basis, or make us your tech BFF and go for the long term relationship. You tell us your goals and we’ll tell you what you need and how we are going to make it work.

The biggest difference you get when working with us is empowerment. You should have the tools to be able to do everything on your own, but also have the comfort of knowing that you don’t have to. You will always know what we’re working on for you, and you never have to worry about hidden costs or missed deadlines.

You’re in the right place if:

  You are struggling with transitioning your business from one on one client work to an online course or membership 

  You love creating content but hate trying to figure out all the technical stuff

  You get overwhelmed with the number of tech platforms out there and don’t know what to use


  You feel like you have too many “systems” that don’t talk to each other and have no idea how to fix it

  You feel like there just aren’t enough hours in the day to learn all this stuff

  You’ve hired people in the past who didn’t do what they promised, and then just disappeared


Who am I, exactly?

I’m Mallory Balnis, the founder of Plum Crazy Automation. I got my start in online marketing in 2011, when I was working with my dad’s consulting business, and he bought a CRM called Infusionsoft (now known as Keap) and said, “Here, learn this.” He also had me learn how to build websites from scratch at a time when pre-built templates were not nearly as widely available and easy to use as they are today.

I had to learn a bunch of new skill sets with just Google, my own determination, and a LOT of trial and error to help me along. I know how tough it can be when you’re in that spot! Fortunately for me, I was lucky enough to already be pretty tech-savvy, so I was starting with a solid foundation.

In June of 2017 I decided to start my own business, Plum Crazy Automation, to help small businesses with their online marketing needs. In my first year in business, I made more than I ever made working for someone else, and decided to never look back! I learned a bunch of different membership site platforms and marketing automation systems so I can be platform-agnostic for my clients.  I specialize in building online courses and membership sites for my clients who use Keap or Ontraport as their CRM/marketing automation system.

I live in Phoenix, AZ with my husband Steven and our two dogs, Belle and Finley. In my spare time I enjoy reading, puzzles, cocktails, watching TV, baking/cooking, and looking at homes on Zillow I have no intention of buying.


Mallory Balnis

Mallory Balnis


Client Testimonials

Plum Crazy Automation was a critical partner in helping our business develop a new automation and CRM plan using Ontraport. Based on our needs, Mallory recommended a CRM to match our specific use case and guided us through the migration process from Infusionsoft to Ontraport. Plum Crazy was always available to assist us for ongoing support and worked with us to improve our overall automation processes to maximize our time and increase our overall sales.

Thanks Mallory!

Valerie Kisiel

Chief Executive, Innovative Educators

As a busy entrepreneur running a global business, I highly value Mallory’s expertise and strategic advice regarding Infusionsoft.  I have come across others with Infusionsoft experience, however; their results were less than stellar, which was frustrating. Mallory’s solution-focused and “can do” approach makes working with her fun, easy and very effective.  Mallory is my “go to” expert for Infusionsoft!

Meriflor Toneatto

CEO + Founder, Power With Soul Inc.

I would like to let you know how much I appreciate Mallory’s work with us here at Hit and Run Candlesticks. She has made such a difference in our Infusionsoft CRM program and our membership site. We now have a way to monitor our memberships, track how long members are staying and our campaigns run better with proper tagging. Bottom line, she has made our business run smoother and less work for me.

Rick Saddler

CEO, Hit and Run Candlesticks

Don’t Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.

3 Questions You Must Answer Before Starting a Membership Site

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